In today's Sales Pulse, gain insight into how:

• Enablement technology evolves beyond sales, becoming integral across GTM teams for enhanced operational efficiency and strategic integration.

• SaaS companies can harness FinOps to optimize costs, foster collaboration, and provide unprecedented financial transparency and risk management.

• Traditional businesses can propel into the digital age by leveraging technologies to streamline ESG efforts, CSR tracking, and internal approvals processes.

For the uninitiated: Sales Pulse is a free, biweekly newsletter designed for the innovative sales leaders of today and tomorrow. Each article featured below is penned by a member of Forbes Business Development Council, a community of successful sales executives shaping the future of business.

Let’s dive in!

Unlocking New Horizons with Enablement Technology Across GTM Teams

Enablement technology, traditionally tailored for sales teams, is rapidly proving its worth across entire go-to-market (GTM) teams - not just sales.

This shift from ‘sales enablement’ to broader ‘revenue enablement’ is changing how businesses operate, with nearly 90% of GTM professionals now using this technology.

Explore how enablement tools are integrated into various departments and their multifaceted benefits:

🔍 Who's Adopting? An almost equal distribution across sales (64%), marketing (58%), and customer success (60%) teams shows widespread technology adoption.

📊 What Are the Benefits? Enhanced organizational alignment (58%), increased time for high-value tasks (56%), and accelerated market entry (43%) are just a few advantages noted by users.

⌚ Time-Saving Impact: Users save an average of 12 hours per week, enhancing productivity and easing job demands significantly.

🚀 Potential for Growth: Non-users express a keen interest in adoption, believing it would increase operational efficiency (58%), boost revenue growth (50%), and strengthen client relationships (50%).

🚧 Barriers to Adoption: A significant stumbling block is the 'technology learning curve', with many lacking clarity on effective implementation.

✨ Pro Tips for Implementation

• Invest Holistically: Choose tools that support all revenue arms—sales, marketing, and customer service.

• Clear Responsibility: Assign specific roles for implementation to ensure clarity and focus.

• Uniform Usage: Encourage consistent use across teams to maximize ROI.

• Executive Support: Secure leadership endorsement to enhance enablement effectiveness.

Read The Full Article >

Five Strategies for SaaS Companies to Excel with FinOps Integration

Integrating financial operations, or FinOps, is becoming a game-changer for companies aiming to streamline cloud cost management and improve financial strategies in an intensely competitive SaaS landscape.

Here's how SaaS companies can leverage FinOps for better growth and operational efficiency:

🔍 Robust FinOps Features: Incorporate real-time cost monitoring tools to provide immediate spending insights. Automate cost allocation to improve accuracy and save time.

🤝 Enhance Team Collaboration: Use platforms like Slack or Microsoft Teams to facilitate seamless interaction between finance, engineering, and product teams.

🏷️ Total Cost of Owning (TCO) Awareness: Equip customers with TCO tools to visualize potential savings compared to on-premises solutions and highlight the additional business value provided.

⚖️ Minimize Risks": Integrate real-time dashboards to manage financial risks and ensure robust security measures to protect data and comply with critical regulations.

🎓 Customer Education & Support: Organize webinars and workshops to educate customers on maximizing the benefits of FinOps tools. Provide dedicated support for navigating FinOps complexities.

Read The Full Article >

Digital Transformation for 'Traditional' Businesses: Embracing Modern Efficiency

For businesses often described as 'traditional,' digitalization might seem like a steep mountain to climb, especially when dealing with long procurement cycles and heavy compliance.

However, digital tools can significantly empower these firms, making processes more efficient and impactful, particularly in ESG, CSR, and internal approvals.

Check out the importance of digitalization:

🌍 Enhancing ESG Impact Digitally: Digital tools can track and showcase ESG efforts in real-time, providing transparency and accountability that enhances credibility and operational efficiency.

🤝 Digital CSR Tracking: Leveraging digital tools for CSR activities simplifies the tracking process and promotes broader and more effective communication of corporate social values, both internally and externally.

📊 Revamping Accounting & Marketing: Adopt innovative digital solutions in accounting and marketing to streamline interactions with stakeholders and enhance user experience, from onboarding to transactions.

🔄 Streamlined Approvals: Implementing digital approvals platforms can replace outdated methods like emails and shared drives, speeding up internal processes and ensuring compliance through clear, timestamped audit trails.

These strategies highlight how even the most tradition-bound sectors can harness digitalization to keep up with the current business landscape and lead by shaping user experiences and boosting operational effectiveness.

Read The Full Article >

Wrapping Up

If these articles sparked your interest, we have a network that you will love: Forbes Business Development Council.

This exclusive, vetted community brings together seasoned sales and business development leaders.

Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Business Development Council today, and become part of a group driving meaningful innovation in business.