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In today's Sales Pulse, gain insight into how:

• Technical Customer Success Managers can drive growth by bridging business priorities with tech solutions in an AI-driven world.

• An ROI-first workforce combines lean teams, strategic outsourcing, and AI to enhance agility and maximize strategic output.

• AI-powered hyper-personalization extends beyond events to deliver one-to-one marketing experiences across every touchpoint.

For the uninitiated: Sales Pulse is a free, biweekly newsletter designed for the innovative sales leaders of today and tomorrow. Each article featured below is penned by a member of Forbes Business Development Council, a community of successful sales executives shaping the future of business.

Let’s dive in!

The Rise of the Technical Customer Success Manager

As cloud technology and AI reshape business landscapes, the Customer Success Manager (CSM) role has evolved into a critical driver of growth. The shift from generic support to technical, value-focused guidance has become essential for client outcomes and competitive differentiation.

Why does the technical CSM matter now? Companies like Microsoft and AWS set the standard by requiring CSMs to have technical expertise, demonstrating the role’s strong correlation to customer retention, growth, and success.

Explore the key takeaways below:

⚙️ CSMs as Experts: They’re not engineers but deep product experts who connect solutions to customer workflows and outcomes.

🔗 Bridging Gaps: They align tech capabilities with business priorities, ensuring solutions solve real-world problems.

🎯 Strategic Advisors: From guiding decision-making to maximizing value, they operate as trusted partners.

📚 Continuous Learning: Staying ahead with the latest innovations is non-negotiable.

Read The Full Article >

The ROI-First Workforce: Adapting Your Team for the AI Era

As AI transforms industries, clinging to traditional IT structures can hinder growth. A large, in-house IT team focused on maintenance rather than innovation leads to missed opportunities. Organizations must shift from managing fixed headcounts to orchestrating high-output systems powered by AI, strategic outsourcing, and lean internal teams.

Here’s how to build an ROI-first workforce:

🤖 Invest in Revenue-Focused AI: Reallocate budgets to AI solutions that predict customer needs, improve lifecycle performance, and accelerate results.

🤝 Strategic Outsourcing: Choose partners who enhance scalability and innovation, governed by KPIs tied to business outcomes, not cost savings.

📊 Reframe IT Budgets: Shift from “What does it cost?” to “What strategic output does it deliver?” Audit IT functions into three buckets:

• Core (In-house): Strategy, architecture, and IP development.

• Operational (Outsource): Infrastructure, security, and application management.

• Automated (AI): Let AI handle testing, monitoring, and repetitive tasks.

Read The Full Article >

Scaling Hyper-Personalization Beyond Events With AI

AI is revolutionizing personalization, turning event data into actionable insights that enhance marketing efforts across channels. Customers demand personalized experiences at every touchpoint, and harnessing the power of AI ensures marketers can deliver one-to-one interactions long after an event concludes.

Here’s how AI elevates marketing beyond events:

📝 Post-Event Content Automation: Use AI to summarize, repurpose, and distribute event content into blogs, webinars, or e-books for long-term value.

📈 Campaign Optimization: Understand what resonates with specific audiences and refine messaging to drive engagement.

🌟 Lead Qualification: AI identifies high-value leads, helping sales teams prioritize conversions.

🎯 Audience Segmentation: Cleaner data plus AI equals precise, hyper-relevant targeting for more impactful campaigns.

Read The Full Article >

Wrapping Up

If these articles sparked your interest, we have a network that you will love: Forbes Business Development Council.

This exclusive, vetted community brings together seasoned sales and business development leaders.

Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Business Development Council today, and become part of a group driving meaningful innovation in business.